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THE GOLDEN RULES OF FINANCIAL PLANNING

No matter how basic or how sophisticated you are as an investor, there are certain rules of thumb or guidelines which seem to be timeless. Wise investors take heed:

1. Diversify. Never put all your financial eggs in one basket. (But if you do, watch them very carefully.)

2. Seek a return OF principal before seeking a return ON principal. In other words put safety of principal and certainty of income before gain on capital. This is another way of saying, "If it looks too good to be true, it probably is." Don't be greedy or you may lose it all.

3. Cover your assets before taking greater risk. Protect the ground you've gained. Never go to the next level of financial risk before protecting the gains you've already made. This is what personal and business risk management is all about. So be sure you've managed the risk in (a) property (such as fire, storm, loss, and theft), (b) income (such as death, accident, or sickness), and (c) liability.

4. No risk, no reward. The greatest risk of all is doing nothing! Money is made and taxes are saved by taking prudent risk.

5. Put yourself on your own payroll - at the top! Budget for savings and investment just as you budget for paying your bills.

6. Capitalize on the miracle of the "forgotten" automatic investment. If at all possible, put money aside on a regular automatic basis BEFORE you see it and consider it spendable. For example, use salary savings accounts, 401(k) plans, and similar devices that help you compound money year after year. And create automatic mechanisms to make money with the money you've made. For instance, most investment vehicles provide automatic dividend reinvestment plans.

7. Constantly increase the rate of your investing. It is both easier and safer to gradually increase the percentage of the amount you are saving and investing than to increase investment return by taking greater risk. A small increase in the input of a regular investment is often equal to or greater than a dramatic increase in the rate of return on a new investment.

8. Increase your expenditures at a lower rate than you increase your income. Controlling inefficient spending and debt acquisition is the lowest risk way to increase the dollars you have available for investment. Eliminating monetary waste and uncontrolled cash flow are essential to financial success.

9. Always maintain a measure of liquidity. Liquidity is the ability to turn assets back into cash quickly with little or no loss. It is essential to meet an emergency or take better advantage of a financial opportunity. Insufficient liquidity often translates into a forced (and then a fire) sale or a lost opportunity.

10. Remember that assets and income maintain their utility only to the extent they maintain their purchasing power. This means that you must consider the ability of any investment to keep pace with or exceed the rate of inflation.

11. Think of your financial security only in terms of "the bottom line". It's not what you earn that counts; it's what you get to keep. Don't judge the health of your wealth at the top of the line. Be sure to consider what's left after (a) taxes and (b) slippage. Consider that state and federal taxes and other "slippage" reduce bottom line spendable income considerably.

12. Always use the lowest risk solution that meets your investment need. Risk should increase progressively as each level of need is satisfied. For example, one of the first and most primary financial needs is for an emergency fund. After this "ground level" need has been met, you can afford to take greater risk in seeing a greater return.

13. When planning for retirement or for a child's education, assume a lower than hoped for rate of return on investments, a higher than anticipated level of inflation and cost of living (or education), and put less reliance on what social security or a company pension will provide. In other words instead of projecting with just one set of assumptions and thus putting unrealistic reliance on figures that are mathematically accurate but that are grounded on dubious long-range assumptions, do your planning on a "worst case", "best case", and "probable case" basis.

AS ALWAYS, FEEL FREE TO CALL TO DISCUSS THESE OR OTHER ISSUES OF IMPORTANCE TO YOU!

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine your specific financial planning needs, consult your financial advisor.

Phone: 781-893-0909
or send an email

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